The guerilla marketer will be responsible for increasing the admissions growth for all of our partner schools (~40 expected till March 2022). They will do this by:

1. Launching referral programs and schemes so that they can convince existing parents in Taleemabad Schools to bring in their relatives/acquaintances to the school.
2. Use geo-tagging to send notifications to Taleemabad users in a 2km radius of the school, convincing them to join the school.
3. Use SMS campaigns to drive more traffic/conversions to each school.
4. Pursue ATL strategies such as putting streamers, boards, pamphlets outside the school to raise awareness. 
5. Help schools in conducting roadshows, open houses, milads and other offline events that drive footfall in every school. 
6. Pick up basic targeted digital marketing (Google Ads/Facebook Ads Manager), and use targeted YouTube/Facebook ads to push more leads to each school. 

Skills required:

1. Creativity (tons of it): You’ll be working in resource constrained environments, targeting a population that is unique and inaccessible by some traditional means (e.g emails). You need to have an intuitive sense for what sits well with them.
2. Ability to write good copy: Good copy is at the heart of each campaign - you must know how to say more with less, and to say it effectively. 
3. Iteration: a great marketing strategy gets honed over time. How do you read data on what works and doesn’t work, and improve strategies accordingly?
4. Bias for action/execution: Lots of people have great ideas, it’s another skill altogether to be able to execute and iterate with speed. We want you to think of ideas and roll them out at lightning speed.
5. Analytical skills: A great marketer keeps great tabs on different strategies and how well they work. Analytics don’t have to be sophisticated - just enough to tell you what’s working and what’s not.