Responsibilities:

• Develop and execute a social media strategy to increase brand visibility, generate leads, and drive conversions.
• Create engaging and visually appealing vertical video content optimized for various social media platforms (Instagram Reels, TikTok, Facebook shorts).
• Monitor social media channels, respond to comments, and engage with our audience to foster a sense of community and drive brand loyalty.
• Analyze social media analytics and track key performance indicators (KPIs) to measure the effectiveness of campaigns and optimize strategies.
• Stay up-to-date with the latest social media trends, best practices, and emerging platforms to ensure our brand remains relevant and competitive.
• Collaborate with cross-functional teams to align social media campaigns with overall marketing objectives.
• Manage social media advertising campaigns and budgets to maximize reach and ROI.

Requirements:

• Proven work experience as a Social Media Manager or similar role, with a portfolio showcasing successful social media campaigns and vertical video content.
• Strong understanding of social media platforms, algorithms, and best practices.
• Expertise in creating captivating vertical video content, with proficiency in video editing tools/software.
• Solid knowledge of social media analytics and tracking tools to measure and report on campaign performance.
• Excellent written and verbal communication skills, with the ability to create compelling and concise copy.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Proactive and self-motivated, with the ability to work independently and as part of a team.