Company Overview:

KBM Group is an international group of companies offering range of services to UK, Pakistan other European clients in various sectors such as Accountancy, Consultancy, Education and Training. 

The company is looking to hire an ambitious and energetic Social Media Marketing Executives who will be responsible for managing and growing all aspects of Digital/Social Media marketing. They will need to implement and control a fast and efficient SEO and Marketing strategies and processes. The candidates must poses their interest working within and outside the Digital/Social Media Marketing division actively. The ideal candidate will be a goal oriented, self-starter, good interpersonal skills in communication and business writing, should have solid experience owning Digital Marketing projects end-to-end.

Skills required:

Initial Website Review and Analysis

• Intensive Website Analysis


• Backlinks Analysis


• Competitor Analysis


• Website Modification Consulting


• Duplicate Content Check


• Google Panda/Penguin Penalty Check


• Initial Rank Report


• W3C Validation Check

On Site Optimization

• Keywords Research and Analysis


• Dealing with Duplicate Issues


• Google/Bing Webmaster Tools


• Google Analytics Tracking Code Installation


• XML Sitemaps Creation


• HTML Sitemap Creation


• RSS Feeds Creation


• Optimizing Robots.txt


• Canonicalization


• Header Tags Optimization


• Optimizing Title/Meta Tags


• Image Optimization


• Anchor Tag Optimization


• Hyperlinks Optimization


• Existing Content Optimization


• Structured Data Implementation


• Load Time Speed Optimization


• URL Re-Writing (User Friendly)


• Creation of New Landing Pages


• Blog Writing


• Article Writing & Submission


• Press Release Submission

Profile Creation

• Infographic Submission


• Off Site Optimization


• Blog Setup


• Create Blogspot and Account


• Classified Submissions


• Social Bookmarking


• Article Social Bookmarking


• Blog Post Social Bookmarking


• Press Release Post Social Bookmarking


• Website URLs Submission


• Blog URLs Submission


• Press Releases URLs Submission


• Yahoo Question & Answering


• Reports


• Monthly Search Engine Rank Report


• Monthly SEO Reports.


• Google Analytics Report

Key Responsibilities:

• Knowledge of blogging will be a plus


• Search Engine Marketing skills (such as ability to setup and manage Campaigns)


• An appreciation of web development tools: HTML5, CSS, JavaScript, jQuery, ecommerce web-development) is preferred


• Be absolutely and infectiously passionate about SEO and/or Digital Marketing


• Have both an analytical & creative mind-set, with a strong eye for detail and ability to problem solve


• Be a confident communicator with excellent writing and speaking skills


• Excellent time/task management skills


• Have significant experience owning responsibilities


• Have an excellent understanding of traffic and conversion measurement, experience with interpreting such data and deriving insight


• Be seasoned at producing in-depth analysis and reporting on business KPIs


• Possess excellent planning, organisation and communication skills, and have the ability to self-manage and keep track of multiple projects streams


• Monitoring sites on a daily, weekly & monthly basis and ensure that the SEO channel is achieving its targets


• Keyword research & input with content creation.


• Translating business goals into marketing strategy